Acta Univ. Sapientiae, Film and Media Studies, 26 (2024) 112–132
Abstract. Through the lens of ecologies of belonging, The City as Escape Room transfers a simple and commonly held understanding of the escape room into a metaphor that reveals a complex layering of place, participation, and affect in meaning-making for transmedia storytellers. It situates the city as a play space where community participation, meaning-making, and co-creation are interwoven as meaningful story experiences. By mirroring the practice of urban foraging, the discussion explores transmedia storytelling as a form of sympoiesis that brings into being a shared memory, a becoming-with the city for the community that resides within. Avoiding the common placemaking tropes associated with public sector marketing and economic (re)generation, city-wide transmedia storytelling is instead considered a form of speculative fabulation that can defamiliarize the familiar and generate affective story experiences. The offering of a case study that contrasts commercial and community-driven transmedia experiences further illuminates how immersive experience design can take hold of a city as a play space and render it as a meaningful story experience.
Keywords: affect, experiential, storytelling, transmedia, narrative.
SAPIENTIA HUNGARIAN UNIVERSITY OF TRANSYLVANIA
The Sapientia Hungarian University of Transylvania is the independent university of the Hungarian community in Romania, which aims at providing education to the members of our community and performing scientific research on a high professional level.
Sapientia Hungarian University of Transylvania,
Scientia Publishing House
Acta Universitatis Sapientiae
RO 400112 Cluj-Napoca, Romania
Str. Matei Corvin nr. 4.
Email: acta @ acta.sapientia.ro