Towards Sustainability on a Sea of Eco-Labels. Leading or Misleading? - Acta Universitatis Sapientiae

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Volume 11, 2023
Towards Sustainability on a Sea of Eco-Labels. Leading or Misleading?
Katalin NAGY-KERCSÓ

Acta Univ. Sapientiae, Economics and Business, 11 (2023) 186–207

DOI: https://doi.org/10.2478/auseb-2023-0009

Abstract. Eco-labels help consumers navigate and promote environmental initiatives and curb greenwashing. The paper presents the eco-labels used in Romania from the side of the government, companies, and consumers. The paper finds that Romania’s activities related to eco-labels, especially EU eco-labels, are lagging behind other developed countries. This is evidenced by the government’s inadequate communication, the online communication of economic players related to the topic, and consumers’ inadequate knowledge of eco-labels.

Keywords: eco-labels, greenwashing, consumer behaviour, sustainability

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Volume 11, 2023
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