Acta Univ. Sapientiae, Economics and Business, 12 (2024) 1–26
Abstract. This study examined the influence of biopsychosocial indicators (personality type A\B, self-esteem, and sensation seeking) on the financial risk tolerance of individual investors, and the mediating effect of financial literacy. The present study used structured questionnaire to collect the data from 586 Indian retail investors and adopted the convenience sampling technique followed by snowball sampling. The results revealed that personality type, self-esteem, and sensation seeking play a significant and vital role in influencing financial risk tolerance. Financial literacy partially mediates the relationship between personality type, self-esteem, and risk tolerance. However, our analysis did not find any significant mediating effect of financial literacy in the relationship between sensation seeking and financial risk tolerance. These findings highlight the significance of psychology of an investor and thus provide a unique contribution to the financial risk tolerance literature.
Keywords: biopsychosocial indicators, sensation seeking, self-esteem, personality type A\B, financial risk tolerance
JEL Classification: G11, G41, O3
SAPIENTIA HUNGARIAN UNIVERSITY OF TRANSYLVANIA
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