Advertising Soda Water in Hungary between the Two World Wars - Acta Universitatis Sapientiae

Acta Univ. Sapientiae, Social Analysis, 14 (2024) 1–15

DOI: 10.47745/aussoc-2024-0001

Abstract. In my study, I will present the advertisements related to soda water in Hungary during the period in question from the perspective of press, media, and cultural history.In the 1930s and 1940s, just as today, the aim of the advertisements was to highlight the special characteristics of the product and to draw attention to it. In my work, I seek to find out what media techniques the profession used to promote its products during this period of soda water production and how it used the various advertising tools to attract customers.In addition to periodicals, I will focus on the forms and content of communication that convey the status of soda water in new ways.Thus, I will place particular emphasis on the advertisements for the textbook of the first industrial soda water course, as well as on small print, caricatures, theatre and cinematographic works, and mapping their social, cultural, economic, and ideological background.

Keywords: soda water, advertisements, media techniques, cultural history, cinematographic works